We begin with a sense of wonder and curiosity, fueled by an insatiable hunger to discover and question, manifesting in unconventional thinking, purposeful ideas and endless creativity.
About
We are a creative studio
that values simplicity and inventiveness.
Projects
A selection of work.
We're inspired by all things, not just in the beautiful, extraordinary or unusual, but in the everyday.
A Well Balanced Diet
Verona RebrandNonna's Grocer
Creative DirectionWe breathe life into structure — always adding a human touch in how and what we do.
Sarah Ellison
Collage Art & Designeskimo
QIC Retail Projects / MLC & 80 Collins36 Carrington
Brand Identity& Leasing Collateral
The Shape Of Things
Big Hair— Limited Edition Prints
We are keen observers of culture and technology, always open to a different perspective.
Camouflage Magazine
Editor-in-Chief & Creative DirectorCuriosities
An assortment of words, pictures and objects for curious minds.
I’m no Bowie
I want to be the same. I want to fit in. I want to be your friend. I want you to like me. I like the default settings because I don’t have to think about it. I want to be around other people just like me, so we can talk about things we both like. Isn’t it great when we turn up to something in the same outfit? Hilarious! I like my comfy life, my routine. I like to stay local. I’ve got no reason to leave. I’ve my go-tos and my favourites. If you’ve seen one, you’ve seen them all. I’ll have the same. I don’t want to change anything. I’m happy to do whatever you want to do, but I don’t want to try that. I don’t want to look at it upside-down or sideways or any other way, really. Please don’t ask me to do that. I don’t want to break the rules. I want to stay safe. I don’t want to risk it. I don’t want to fail. There’s too much to lose. I don’t like surprises. I don’t want to rock the boat. I want to be comfortable. I want to do things that I know people will like.
—
I want everyone to love me. I follow trends, but I wouldn’t be caught dead in that hat. I don’t want to stand out. I want to blend in. I don’t want the attention. I don’t like weird. I don’t like strange or different. I’ll have my usual, thanks! I like it just the way it is. I don’t like getting lost. And I’m not going there. I’m staying right here. I’d rather not think about it. I don’t like surprises—I know I already said that. Can you say something nice or don’t say it all? I’m always comparing. I have a good excuse. I feel like I’ve learnt everything I need to know. I’m not interested in that. I don’t want to know. I don’t want a change. Ignore me. I’ve accepted it. I’m content. It’s worked before. I really don’t have any questions. Ditto. I want to be the same. I’m no Bowie.
Too bad, because Bowie is cool.
Words by Mary Talato + Image by Ron Galella
What is luxury?
Sipping on my cocktail, I’m poolside and reclined in an oversized round chair, the size of a small bed, in a five star resort wearing my overpriced designer bikini. Is this luxury? Surely the answer is ‘yes’? Possibly, but the word itself has been overused and as a result has become confused and at times, meaningless. There are however some universal criteria to measure what luxury truly means for us as individuals.
Luxury is:
1. Quality over quantity – Yes, that ol’ chestnut. It is at its very core the creation of something with the utmost consideration, craftsmanship (if it’s an object) and lots of effort—all without compromise. It can’t be made in mass because the level of quality just wouldn’t be the same. And it is this finite number, this inaccessibility and exclusivity which makes it so appealing.
—
2. Meaningful – For you, it has a sense of worth that is not restricted by money or anything else by comparison. How you feel about it is what gives it worth, not how much money it cost.
3. Time – The world keeps turning, the clock keeps ticking and there’s only so much time on this earth for each of us, so having the choice to how we spend our time is absolutely invaluable.
4. Transformative – Simply put, it’s the promise of an experience and/or feeling that inspires you, leaving you improved or better as a result.
Luxury is this possibility of an idealised self, a sense of freedom, an experience that inspires us and lives beyond just the moment, living on through our memories.
Words by Mary Talato, Image by Fotiades/Condé Nast
What is luxury?
Sipping on my cocktail, I’m poolside and reclined in an oversized round chair, the size of a small bed, in a five star resort wearing my overpriced designer bikini. Is this luxury? Surely the answer is ‘yes’? Possibly, but the word itself has been overused and as a result has become confused and at times, meaningless. There are however some universal criteria to measure what luxury truly means for us as individuals.
Luxury is:
1. Quality over quantity – Yes, that ol’ chestnut. It is at its very core the creation of something with the utmost consideration, craftsmanship (if it’s an object) and lots of effort—all without compromise. It can’t be made in mass because the level of quality just wouldn’t be the same. And it is this finite number, this inaccessibility and exclusivity which makes it so appealing.
—
2. Meaningful – For you, it has a sense of worth that is not restricted by money or anything else by comparison. How you feel about it is what gives it worth, not how much money it cost.
3. Time – The world keeps turning, the clock keeps ticking and there’s only so much time on this earth for each of us, so having the choice to how we spend our time is absolutely invaluable.
4. Transformative – Simply put, it’s the promise of an experience and/or feeling that inspires you, leaving you improved or better as a result.
Luxury is this possibility of an idealised self, a sense of freedom, an experience that inspires us and lives beyond just the moment, living on through our memories.
Words by Mary Talato, Image by Fotiades/Condé Nast
I’m no Bowie
I want to be the same. I want to fit in. I want to be your friend. I want you to like me. I like the default settings because I don’t have to think about it. I want to be around other people just like me, so we can talk about things we both like. Isn’t it great when we turn up to something in the same outfit? Hilarious! I like my comfy life, my routine. I like to stay local. I’ve got no reason to leave. I’ve my go-tos and my favourites. If you’ve seen one, you’ve seen them all. I’ll have the same. I don’t want to change anything. I’m happy to do whatever you want to do, but I don’t want to try that. I don’t want to look at it upside-down or sideways or any other way, really. Please don’t ask me to do that. I don’t want to break the rules. I want to stay safe. I don’t want to risk it. I don’t want to fail. There’s too much to lose. I don’t like surprises. I don’t want to rock the boat. I want to be comfortable. I want to do things that I know people will like.
—
I want everyone to love me. I follow trends, but I wouldn’t be caught dead in that hat. I don’t want to stand out. I want to blend in. I don’t want the attention. I don’t like weird. I don’t like strange or different. I’ll have my usual, thanks! I like it just the way it is. I don’t like getting lost. And I’m not going there. I’m staying right here. I’d rather not think about it. I don’t like surprises—I know I already said that. Can you say something nice or don’t say it all? I’m always comparing. I have a good excuse. I feel like I’ve learnt everything I need to know. I’m not interested in that. I don’t want to know. I don’t want a change. Ignore me. I’ve accepted it. I’m content. It’s worked before. I really don’t have any questions. Ditto. I want to be the same. I’m no Bowie.
Too bad, because Bowie is cool.